Subway's main focus for this campaign was to communicate a health message to consumers, and raise awareness of a range of healthier options in store. 

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In the year of the London 2012 Games, we partnered with Great Britain Olympic hopefuls, Anthony Agogo, Holly Bleasedale and Louis Smith, to promote the range with the message 'Train Hard, Eat Fresh'.

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We ran a campaign that primarily ran on TV, supported by outdoor posters and press advertisements. We also amplified the campaign with digital display and an impressive takeover of the IMAX theatre in Waterloo. 

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Additionally we redesigned all of Subway's in-store material such as menu boards, window posters and outdoor stands.