The American Express Gold Card is one of Amex's best selling products. For a spend of £2,000 or more in the first 3 months of Cardmembership, card holders would receive a bonus 20,000 reward points that could be redeemed for a return flight for up to 90 destinations. 

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Using the concept that your everyday spend can take you on your next adventure, we created a series of illustrations to highlight some of the destinations that Cardmembers could fly to.

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We created a series of online banners, emails, press ads London Underground Posters, Rail 48 Sheets, Transvisions and Waterloo Motion screens to promote the campaign.